Hi, I'm Kristin! Welcome to my portfolio

Senior Product Designer with 7+ years of experience helping fast-moving tech companies go from 0 to 1.

I’ve worked as a product designer for...

Innovatemap

Senior Product Designer

Digital product agency for SaaS and tech innovators

Full Nelsen

Contract Product Designer

Product design studio for startups

Flaunt

Founding Product Designer

Startup building the next-generation of brand loyalty

High Alpha

Product Designer

Venture studio and B2B SaaS incubator

...and dozens more lesser-known but equally ambitious software companies during my time as an agency designer.

Here are some examples of my work...

To honor client trust and privacy, full case studies are protected. What you’ll find here are thoughtful overviews of my process, with more detailed walkthroughs available upon request. Passwords are included in my application materials, or feel free to email me directly to request access.

Designing Brand-led UI and a Brand Character System

While at Innovatemap, I helped Arlow evolve their generic MVP mobile application into a differentiated, consumer-ready healthcare product. By introducing a brand character system complete with guidelines and animations, we transformed their product experience into something more approachable, emotionally intelligent, and built for long-term engagement.

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Turning a complex AI tool into a product people trust and use with confidence

While at Innovatemap, I helped Cloverleaf AI evolve from a dense, engineer-focused MVP into a self-serve experience anyone could navigate. The redesign clarified information, reduced user anxiety, and laid the groundwork for scalable growth.

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Creating consistency users trust and teams rely on with a unified design system

While at Innovatemap, we partnered with Coursedog to define its first design system across its nine products. Our focus was on modernizing the UX, reducing visual clutter, and standardizing navigation and components to create consistency, improve accessibility, and strengthen alignment with their brand.

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Introducing AI-powered insights sellers can trust and take action on

While at Innovatemap, we partnered with Linnworks to envision and validate a net-new AI-powered feature. We focused on designing timely, contextual recommendations that users could trust and act on, while also testing feature demand to inform a focused MVP launch.

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Turning early-stage ideas into MVPs founders and investors believe in

While at High Alpha, I partnered with founders and internal teams to turn early-stage ideas into fundable, scalable companies. As a product designer, I worked across more than 40 product opportunities, helping define visions, validate ideas through user research, and deliver MVPs that laid the foundation for new ventures.

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Redesigning Flaunt to rebuild trust and product-market fit

I joined Flaunt to evolve its Web3-powered loyalty platform for Shopify merchants. Our goal was to refocus the product to regain market confidence. I partnered closely with the CEO, CTO, and CRO to lead product strategy and design a more intuitive and flexible campaign builder that pivoted from Web3 and NFTs into community engagement.

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Explore my portfolio the way I build products—in Figma.

I design everything in Figma so instead of building out CMS portfolio pages on my website or linking to boring pitch decks, I built an interactive portfolio the way I deliver designs.

It’s laid out like a real project: structured, clickable, and full of annotations. You’ll find real case studies, walkthroughs of my process, and prototypes that show my work in action (plus a few creative extras).

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Kind Words for Teammates

"Working with Kristin was a gift. I have never met someone who can design with such speed and quality. She is masterful at turning ambiguous requirements, problem statements, and user journey scripts into visionary products and iterating quickly until she gets to the right solution. Her capabilities range from UX and product to marketing and brand. She has a great attitude, works hard, and is very cool."

Connor Kelley

Founder @ Flaunt

"Kristin is one of the most talented creatives I’ve ever had the joy of getting to work with. I initially hired Kristin due to her rare combination of creative and technical skills. Years later, and Kristin will always be my go-to when I need freelance support. She continuously produces exceptional work, makes things better than what I initially asked for, and turns things around in record time. She crushes it every single time."

Bri Jones

VP of Marketing @ Stitch