Hi, I'm Kristin! Welcome to my portfolio

Senior Product Designer with 7+ years of experience helping fast-moving tech companies go from 0 to 1.

I’ve worked as a product designer for...

Innovatemap

Senior Product Designer

Digital product agency for SaaS and tech innovators

Full Nelsen

Contract Product Designer

Product design studio for startups

Flaunt

Founding Product Designer

Startup building the next-generation of brand loyalty

High Alpha

Product Designer

Venture studio and B2B SaaS incubator

...and dozens more lesser-known but equally ambitious software companies during my time as an agency designer.

MY EXPERIENCE

I’ve helped translate vision into thoughtful product experiences across a variety of industries...

AI-powered features

I’ve worked with SaaS companies looking to incorporate AI by shaping strategy, leading user research, and designing AI-powered features that enhance core workflows and align with product goals.

AI-native products

On the flipside, I’ve partnered with founding teams and startups building AI-native products to shape product strategy and deliver user experiences that make AI feel trustworthy and transparent.

Disrupting legacy industries

I’ve partnered with startups and SaaS companies to bring modern, user-centered design to traditionally offline industries like construction, logistics, and regulatory compliance.

Travel & hospitality tech

I’ve designed B2B and B2C experiences in the travel and hospitality space, from planning and booking flows for consumers to operational tools that support providers and venues.

B2B SaaS & enterprise tools

I’ve designed complex, data-heavy experiences that scale across a wide range of B2B SaaS products and enterprise platforms.

Healthcare tech

I’ve worked on digital health platforms supporting on-demand care, mental health, and provider-side tools, with a focus on accessibility, trust, and compliance in sensitive workflows.

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Here are some examples of my work...

To honor client trust and privacy, full case studies are protected. What you’ll find here are thoughtful overviews of my process, with more detailed walkthroughs available upon request. Passwords are included in my application materials, or feel free to email me directly to request access.

Redesigning Cloverleaf AI into a focused, self-serve product experience

While at Innovatemap, we partnered with Cloverleaf AI to reimagine the end-to-end product experience across its most critical workflows. Our focus was on reducing complexity, clarifying navigation, and improving self-serve usability.

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Creating a unified design system for Coursedog

While at Innovatemap, we partnered with Coursedog to define its first design system across its nine products. Our focus was on modernizing the UX, reducing visual clutter, and standardizing navigation and components to create consistency, improve accessibility, and strengthen alignment with their brand.

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Designing actionable AI-powered recommendations for Linnworks

While at Innovatemap, we partnered with Linnworks to envision and validate a net-new AI-powered feature. We focused on designing timely, contextual recommendations that users could trust and act on, while also testing feature demand to inform a focused MVP launch.

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High Alpha

While at High Alpha, I partnered with founders and internal teams to turn early-stage ideas into fundable, scalable companies. As a product designer, I worked across more than 40 product opportunities, helping define visions, validate ideas through user research, and deliver MVPs that laid the foundation for new ventures.

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Flaunt

As the founding product designer, I joined Flaunt to help reestablish product-market fit by redesigning our Web3-powered loyalty platform for Shopify merchants. I partnered closely with the CEO, CTO, and CRO to lead product strategy and design a more intuitive and flexible campaign builder that supported brand-driven community engagement.

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Explore my portfolio the way I build products—in Figma.

I design everything in Figma so instead of building out CMS portfolio pages on my website or linking to boring pitch decks, I built an interactive portfolio the way I deliver designs.

It’s laid out like a real project: structured, clickable, and full of annotations. You’ll find real case studies, walkthroughs of my process, and prototypes that show my work in action (plus a few creative extras).

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Kind Words for Teammates

"Working with Kristin was a gift. I have never met someone who can design with such speed and quality. She is masterful at turning ambiguous requirements, problem statements, and user journey scripts into visionary products and iterating quickly until she gets to the right solution. Her capabilities range from UX and product to marketing and brand. She has a great attitude, works hard, and is very cool."

Connor Kelley

Founder @ Flaunt

"Kristin is one of the most talented creatives I’ve ever had the joy of getting to work with. I initially hired Kristin due to her rare combination of creative and technical skills. Years later, and Kristin will always be my go-to when I need freelance support. She continuously produces exceptional work, makes things better than what I initially asked for, and turns things around in record time. She crushes it every single time."

Bri Jones

VP of Marketing @ Stitch